The secret agent is one of the most powerful metaphors of these days. No other character has so succesfully caught the contemporany imagination. A lot of movies glorify 007 agent and his brash fictional counterparts. Television and books churn out plenty images of spy as romantic, daring, amoral, superior or inferior to his peers.
Before the advent of mass-media, a child grown in a slowly changing village during the First Wave built his or her own model of reality born from a few sources like the teacher, the priest, the chief or official and, above all, the family.
The Second Wave multiplied the number of channels through which an individual could draw his or her model of reality. The child no longer received information only from nature or people, but also from newspapers, magazines, radio and latter from television.
Some images like Charlie Chaplin with a topper and a stick or Hitler yelling at Nurnberg, Churchill making the V sign, Marilyn Monroe's skirt blown by the wind or Roosevelt wearing a black cape were so widely distributed and implemented in people's memories, that they were transformed practically in icons.
These centrally produced images, injected into the "mass mind" by the mass media helped producing the standardizational behaviour required by the Industrial production system.
But today, the Third Wave is drastically modifying all these. A lot of new information reaches us every moment and we are obligged to revise our image-files at a faster and faster rate almost continuously.
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